The Novus Center – Dream Client Acquisition

The Novus Center – Dream Client Acquisition

A healthcare brand whose founder's story ended up on Reese Witherspoon's Amazon show. $400K revenue · 75% lower ad costs.

A healthcare brand whose founder's story ended up on Reese Witherspoon's Amazon show. $400K revenue · 75% lower ad costs.

Client

The Novus Center

The Novus Center

Duration

18 months

18 months

Date

The Novus Center – Dream Client Acquisition

A healthcare brand whose founder's story ended up on Reese Witherspoon's Amazon show. $400K revenue · 75% lower ad costs.

Client

The Novus Center

Duration

18 months

Date

"We wanted to educate and inspire potential patients by bringing real transformation stories to life, making regenerative medicine more accessible and trusted."

"We wanted to educate and inspire potential patients by bringing real transformation stories to life, making regenerative medicine more accessible and trusted."

Julin Jean

Julin Jean

Founder & CEO

"We wanted to educate and inspire potential patients by bringing real transformation stories to life, making regenerative medicine more accessible and trusted."

Julin Jean

Founder & CEO

Regenerative medicine is changing lives, but for many, it still feels out of reach—too complex, too experimental, too unknown. The Novus Center needed more than just educational content; they needed stories that made the science personal, turning skepticism into trust and curiosity into action.

Regenerative medicine is changing lives, but for many, it still feels out of reach—too complex, too experimental, too unknown. The Novus Center needed more than just educational content; they needed stories that made the science personal, turning skepticism into trust and curiosity into action.

Regenerative medicine is changing lives, but for many, it still feels out of reach—too complex, too experimental, too unknown. The Novus Center needed more than just educational content; they needed stories that made the science personal, turning skepticism into trust and curiosity into action.

The Challenge

The Challenge

Medical marketing walks a fine line—too clinical, and it loses emotion. Too emotional, and it loses credibility. The Novus Center needed content that struck the perfect balance between expertise and relatability.

Medical marketing walks a fine line—too clinical, and it loses emotion. Too emotional, and it loses credibility. The Novus Center needed content that struck the perfect balance between expertise and relatability.

Our Approach: Real Patients, Real Transformations – We captured personal recovery journeys that made the benefits of regenerative medicine feel tangible and life-changing. Expert-Led Education – We paired powerful testimonials with insights from leading specialists, making complex treatments easy to understand without oversimplifying the science. Optimized for Engagement – Content was strategically tailored for YouTube, TikTok, and Instagram, meeting potential patients where they already were and delivering information in the formats they naturally engage with.

Our Approach: Real Patients, Real Transformations – We captured personal recovery journeys that made the benefits of regenerative medicine feel tangible and life-changing. Expert-Led Education – We paired powerful testimonials with insights from leading specialists, making complex treatments easy to understand without oversimplifying the science. Optimized for Engagement – Content was strategically tailored for YouTube, TikTok, and Instagram, meeting potential patients where they already were and delivering information in the formats they naturally engage with.

The Challenge

Medical marketing walks a fine line—too clinical, and it loses emotion. Too emotional, and it loses credibility. The Novus Center needed content that struck the perfect balance between expertise and relatability.

Our Approach: Real Patients, Real Transformations – We captured personal recovery journeys that made the benefits of regenerative medicine feel tangible and life-changing. Expert-Led Education – We paired powerful testimonials with insights from leading specialists, making complex treatments easy to understand without oversimplifying the science. Optimized for Engagement – Content was strategically tailored for YouTube, TikTok, and Instagram, meeting potential patients where they already were and delivering information in the formats they naturally engage with.

Creative Execution

Creative Execution

Long-Form Video Series – In-depth patient stories that detailed the treatment journey from start to finish, answering key questions and addressing common concerns. Short-Form Social Content – Bite-sized clips designed for rapid engagement, featuring quick success stories, expert tips, and behind-the-scenes looks at procedures. Strategic Distribution – A launch plan that maximized reach, from organic social media rollouts to paid ad campaigns targeting the right audience at the right time.

Long-Form Video Series – In-depth patient stories that detailed the treatment journey from start to finish, answering key questions and addressing common concerns. Short-Form Social Content – Bite-sized clips designed for rapid engagement, featuring quick success stories, expert tips, and behind-the-scenes looks at procedures. Strategic Distribution – A launch plan that maximized reach, from organic social media rollouts to paid ad campaigns targeting the right audience at the right time.

The result? Higher engagement, increased consultation requests, and a lasting impact on how patients perceive regenerative medicine. The Novus Center didn’t just tell people about their treatments—they made them believe in them.

The result? Higher engagement, increased consultation requests, and a lasting impact on how patients perceive regenerative medicine. The Novus Center didn’t just tell people about their treatments—they made them believe in them.

Creative Execution

Long-Form Video Series – In-depth patient stories that detailed the treatment journey from start to finish, answering key questions and addressing common concerns. Short-Form Social Content – Bite-sized clips designed for rapid engagement, featuring quick success stories, expert tips, and behind-the-scenes looks at procedures. Strategic Distribution – A launch plan that maximized reach, from organic social media rollouts to paid ad campaigns targeting the right audience at the right time.

The result? Higher engagement, increased consultation requests, and a lasting impact on how patients perceive regenerative medicine. The Novus Center didn’t just tell people about their treatments—they made them believe in them.

Ready to Find Your Brand’s Show?

Three Brand Audit spots open every month. Each one is a 90-minute call with Julin Jean — FOXFORCE’s CEO and the woman who turned a wrestling parody about a law firm into a Webby nomination. The written report you walk away with is the clearest picture of your brand’s show you will ever have.

Profile portrait of a man in a white shirt against a light background

Julin Jean

Founder & CEO of FOXFORCE

Extreme close-up black and white photograph of a human eye

Contact us

Ready to Find Your Brand’s Show?

Three Brand Audit spots open every month. Each one is a 90-minute call with Julin Jean — FOXFORCE’s CEO and the woman who turned a wrestling parody about a law firm into a Webby nomination. The written report you walk away with is the clearest picture of your brand’s show you will ever have.

Profile portrait of a man in a white shirt against a light background

Julin Jean

Founder & CEO of FOXFORCE

Extreme close-up black and white photograph of a human eye

Contact us

Ready to Find Your Brand’s Show?

Three Brand Audit spots open every month. Each one is a 90-minute call with Julin Jean — FOXFORCE’s CEO and the woman who turned a wrestling parody about a law firm into a Webby nomination. The written report you walk away with is the clearest picture of your brand’s show you will ever have.

Profile portrait of a man in a white shirt against a light background

Julin Jean

Founder & CEO of FOXFORCE

Extreme close-up black and white photograph of a human eye

Contact us