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Ranchero Whiskey, from El Camino Real Spirits, was built on a simple idea: make honest California whiskey the way the land intended. For their official launch, they needed to show that story, not just tell it. We produced the film at the heart of their About page and created a set of social content pieces to carry the launch across platforms.
Ranchero Whiskey, from El Camino Real Spirits, was built on a simple idea: make honest California whiskey the way the land intended. For their official launch, they needed to show that story, not just tell it. We produced the film at the heart of their About page and created a set of social content pieces to carry the launch across platforms.
Ranchero Whiskey, from El Camino Real Spirits, was built on a simple idea: make honest California whiskey the way the land intended. For their official launch, they needed to show that story, not just tell it. We produced the film at the heart of their About page and created a set of social content pieces to carry the launch across platforms.
The Challenge
The Challenge
Introduce a new whiskey brand with a sense of place and authenticity, and give first-time visitors a reason to care about who makes it before they ever see a bottle.
Introduce a new whiskey brand with a sense of place and authenticity, and give first-time visitors a reason to care about who makes it before they ever see a bottle.
Our Approach: Story First – We built the About page film around the craft, the land and the people, then cut launch content for social so the same voice carried through every touchpoint.
Our Approach: Story First – We built the About page film around the craft, the land and the people, then cut launch content for social so the same voice carried through every touchpoint.
The Challenge
Introduce a new whiskey brand with a sense of place and authenticity, and give first-time visitors a reason to care about who makes it before they ever see a bottle.
Our Approach: Story First – We built the About page film around the craft, the land and the people, then cut launch content for social so the same voice carried through every touchpoint.
Creative Execution
Creative Execution
FOXFORCE produced a brand film for the About page, setting the tone for the entire site, and developed social content pieces designed to launch Ranchero Whiskey with a consistent, recognizable look.
FOXFORCE produced a brand film for the About page, setting the tone for the entire site, and developed social content pieces designed to launch Ranchero Whiskey with a consistent, recognizable look.
The result is a cohesive launch presence where the website and social channels tell one story: honest California whiskey, made the way the land intended.
The result is a cohesive launch presence where the website and social channels tell one story: honest California whiskey, made the way the land intended.
Creative Execution
FOXFORCE produced a brand film for the About page, setting the tone for the entire site, and developed social content pieces designed to launch Ranchero Whiskey with a consistent, recognizable look.
The result is a cohesive launch presence where the website and social channels tell one story: honest California whiskey, made the way the land intended.
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